There are positive and negative influences of mass media,
which we, as responsible members of our society, must
The Power of the Media
Withholding information, secrecy, keeping the populace
dumbed down and ignorant are weapons of oppression,
for some, but...thank God, truth and long-suffering are on
the side of the oppressed.
Media and communications, i.e., newspapers, magazines,
television, radio, the arts, etc., are 90% owned, produced
and controlled by 6 media giants. America's News Media
Companies are owned by 15 billionaires!
In a free and democratic society, with billlionaires owning
and controlling 90% of the media, could this undermine
Privately educated white men dominate the media. This
creates an elitist worldview in much of the media.
Is it possible for the privileged and predominantly
white, male, privately educated, who don't understand
nor can they accurately represent in the media, the
situations and choices faced by most people as they are
outside of their own life experiences.
Mass media with its intense stream of
data and conservative points of view
shapes our values and influences our
perception of the world.
Media conglomerates have
concentrated their control over what
we see, hear and read. Almost all
media comes from and is controlled
by 6 media giants.
Media controllers and owners shape what stories are
covered, they influence what is and isn't written and how
stories are written.
Few people would disagree that a free press (information)
is pivotal for a free and democratic society. In a free and
democratic society, one of the fundamental principles is
that people should be treated in a manner that is fair and
Is the power of the press being
concentrated in too few hands?
When referring to the mass media as a "group," it is to say
that newspapers, movie studios, television networks, radio
stations and "media conglomerates" are all a part of this
group of people and companies related to the collective
we call "the media." The media not only create messages,
but they create messages with embedded values. This, in
and of itself, can have pervasive consequences.
The media constructs a message, disseminates it into
society and targets specific people in order to achieve an
end result. The end result is ultimately meant to sell
viewers something; either a product, service or an
We live in a society which often programs the masses, via
radio, television, newspapers, magazines, etc., regarding
what is good, bad, ugly and perfect.
Satan uses broadcast media to dictate what people should
think and how people should think... when in reality...
society’s definition of good, bad, ugly and perfect is
no more than a grand illusion filled with secrecy and
ignorance that enslaves the mind, body and spirit.
Media can purposely prime, distort, and/or whitewash
stories and present to viewers, readers and listeners as
fact; although, stories can contain covert and overt
politically slanted material, provided under the pretense
that it is neutral.
Media's Responsibility to Our Society
Mocking and criticizing others usually occurs when the
irresponsible and insecure projects their own flaws onto
others. They go for the cheap shots. They're never
comfortable with secure people. For those who have low
self-esteem... mocking eases some of their emotional
turbulence and feelings of uselessness.
Media can set norms for readers, listeners and viewers by
choosing what is covered or discussed. In the end, the
consensus among observers is that media have some
effect, even if the effect is subtle. This raises the question
of how the media, even general newscasts, can affect
One of the ways is through framing: the creation of a
narrative, or context, for a news story. The news often
uses frames to place a story in a context so the reader
understands its importance or relevance. Yet, at the same
time, framing, sensationalizing and focusing on conflict
affects the way the reader, listener or viewer processes the
Framing can lead to political bias and influence voters.
It can also affect the way we see race, socioeconomic
status, or other generalizations.
The mass media has the ability to reach a large audience.
They are able to transmit information throughout many
different regions of the world simultaneously and can
present stories with all kinds of slants, i.e., through the
editing process, who they interview and what shots the
videographer takes. Writers and producers can present a
totally different story to the world, if they wish. It mainly
depends on the consciousness of the producer and the
moral principles of the station owners.
“Although not explicitly stated by the founding fathers,
but clearly explicated here, is that ultimately what the
media has today (and perhaps has always had) is power;
specifically, the power to inform, the power to persuade,
and the power to help steer the opinions of the masses on
topics ranging from perceptions of war, race and
perceptions of politicians.
Many stations are owned and/or monitored by white men
who are decidedly, naturally or even resentfully unable to
empathize. Many are not diverse, curious, critical thinkers,
justice-concerned, fair-minded or dedicated to telling the
truth. Public service and freedom of expression are not
necessarily their priorities. As a result, viewers end
up uninformed and/or misinformed.
Some media outlets are notorious for wielding their power
and influence! Many mainstream media outlets have
become amplification channels for evil with hidden bias'
that mislead and divide us.
We are often advised to avoid treating media outlets as
the 'gospel truth'... or all there is.
Basically, media can make one more astute, better-
informed, savvier or... target, dumb-down and enslave the
mind. It can help one to become more enthusiastic about
life, or, on the other hand, one can become frustrated,
super cynical, dejected, troubled and discouraged.
celebrities providing us with easily digestible content that
doesn’t require us to think critically and independently,
gets us into the disempowering, brain-numbing habit of
accepting and conforming to the directives of external
‘higher’ authorities. This is one aspect of how social
brainwashing and ‘dumbing down’ is achieved. There is
also evidence that not only is the carefully devised content
being used to manipulate and control the minds of the
populace, but the technology is implicated as well.
“Man does not have the right to develop his own mind.
This kind of liberal orientation has great appeal. We must
electrically control the brain."
Media has the ability to encourage positive actions,
positive demeanor, positive speech and practices or it can
flood our minds with pools of negativity and a cynical and
humdrum approach to life.
Media has the power to enrich society for future
generations or demolish, strip down and/or bankrupt
We are all being affected either directly or indirectly by
the messages being delivered through all media platforms,
at any given time.
“Most people gaze neither into the past nor the future; they explore neither truth nor lies. They gaze at the television.”
While many people would like to think that television is
just a cheap form of harmless news and entertainment,
social scientists have long been aware of the fact that the
media, and in particular television, are used as tools not
just to subtly influence mass consciousness, but to
manufacture individual mindsets that are malleable and
compliant with the mainstream paradigm.
The content shared on television is carefully designed by
some of the best scientists in the world, using cutting edge
knowledge of our psychological make-up, to ensure that
the values and agendas of the elite are normalized and
accepted as natural by the wider population.
“It’s becoming obvious to most that the media is nothing
but a megaphone for the global elite to present biased
news that’s designed to align the masses with their
~ James Morcan
The American news media owes itself and its consumers a
difficult look inward. Then, they must expeditiously... do
all that they can to eradicate white supremacy from
media practices, norms, and culture.