There are positive and negative influences of mass media, 


which we, as responsible members of our society, must 


understand.

The Power of the Media


The pros:

The media can educate, inform and enlighten society. It 

can bridge understandings between cultures, create 

meaningful discussions, resolve personal and societal 

issues, promote positivity and encourage peace.

On the flip side:

It can generate negative stereotypes, foster ignorance and 

dumb people down, misrepresent and mislead, spread a 

lies, stir racial violence, accuse people of crimes and 

present corrupted stories to the world with slants, slurs 

and bias.

Media can make us smarter or dumber. We are all being 

affected either directly or indirectly by the messages being 

delivered through all media platforms.

Withholding information, secrecy, keeping the populace 


dumbed down and ignorant are weapons of oppression,  


for some, but...thank God, truth and long-suffering are on 


the side of the oppressed.


In the United States, massive

 corporations dominate the 

landscape... these corporations control   
90% of the media!

Media and communications, i.e., newspapers, magazines, 


television, radio, the arts, etc., are 90% owned, produced 


and controlled by 6 media giants. America's News Media 


Companies are owned by 15 billionaires!

In a free and democratic society, with billlionaires owning 


and controlling 90% of the media, could this undermine 


our democracy?

Privately educated white men dominate the media. This 


creates an elitist worldview in much of the media. 

Is it possible for the privileged and predominantly 


white, male, privately educated, who don't understand 


nor can they accurately represent in the media, the 


situations and choices faced by most people as they are 


outside of their own life experiences.

Mass media with its intense stream of 


data and conservative points of view 


shapes our values and influences our 


perception of the world. 



Media conglomerates have 


concentrated their control over what 


we see, hear and read. Almost all 


media comes from and is controlled 


by 6 media giants.

Media controllers and owners shape what stories are 


covered, they influence what is and isn't written and how 


stories are written. 

Few people would disagree that a free press (information) 


is pivotal for a free and democratic society. In a free and 


democratic society, one of the fundamental principles is 


that people should be treated in a manner that is fair and 


equitable.

Is the power of the press being 


concentrated in too few hands?

When referring to the mass media as a "group," it is to say 


that newspapers, movie studios, television networks, radio 


stations and "media conglomerates" are all a part of this 


group of people and companies related to the collective 


we call "the media." The media not only create messages, 


but they create messages with embedded values. This, in 


and of itself, can have pervasive consequences.

The media constructs a message, disseminates it into 


society and targets specific people in order to achieve an 


end result. The end result is ultimately meant to sell 


viewers something; either a product, service or an 


ideology. 

We live in a society which often programs the masses, via 


radio, television, newspapers, magazines, etc., regarding 


what is good, bad, ugly and perfect. 



Satan uses broadcast media to dictate what people should 


think and how people should think... when in reality...


 society’s definition of good, bad, ugly and perfect is 


no more than a grand illusion filled with secrecy and 


ignorance that enslaves the mind, body and spirit.



Media can purposely prime, distort, and/or whitewash 


stories and present to viewers, readers and listeners as 


fact; although, stories can contain covert and overt 


politically slanted material, provided under the pretense 


that it is neutral. 


Media's Responsibility to Our Society


Freedom of speech and the freedom of expression

should be safely and humanely encouraged; although,

every freedom comes with an equal responsibility. 


Mocking and criticizing others usually occurs when the


irresponsible and insecure projects their own flaws onto 


others. They go for the cheap shots. They're never 


comfortable with secure people. For those who have low 


self-esteem... mocking eases some of their emotional 


turbulence and feelings of uselessness.

Media can set norms for readers, listeners and viewers by 


choosing what is covered or discussed. In the end, the 


consensus among observers is that media have some 


effect, even if the effect is subtle. This raises the question 


of how the media, even general newscasts, can affect 


citizens. 


One of the ways is through framing: the creation of a 


narrative, or context, for a news story. The news often 


uses frames to place a story in a context so the reader 


understands its importance or relevance. Yet, at the same 


time, framing, sensationalizing and focusing on conflict 


affects the way the reader, listener or viewer processes the 


story.


Framing can lead to political bias and influence voters. 


It can also affect the way we see race, socioeconomic 


status, or other generalizations. 


The mass media has the ability to reach a large audience. 


They are able to transmit information throughout many 


different regions of the world simultaneously and can


 present stories with all kinds of slants, i.e., through the 


editing process, who they interview and what shots the 


videographer takes. Writers and producers can present a 


totally different story to the world, if they wish. It mainly 


depends on the consciousness of the producer and the 


moral principles of the station owners.



“Although not explicitly stated by the founding fathers, 


but clearly explicated here, is that ultimately what the 


media has today (and perhaps has always had) is power; 


specifically, the power to inform, the power to persuade, 


and the power to help steer the opinions of the masses on 


topics ranging from perceptions of war, race and 


perceptions of politicians. 


Beyond question, modern-day society is greatly 

influenced by mass media every day, and in many 

distinctive ways. 

Many stations are owned and/or monitored by white men 


who are decidedly, naturally or even resentfully unable to 


empathize. Many are not diverse, curious, critical thinkers,


justice-concerned, fair-minded or dedicated to telling the 


truth. Public service and freedom of expression are not 


necessarily their priorities. As a result, viewers end 


up uninformed and/or misinformed.


Some media outlets are notorious for wielding their power 


and influence! Many mainstream media outlets have 


become amplification channels for evil with hidden bias' 


that mislead and divide us. 


We are often advised to avoid treating media outlets as


 the 'gospel truth'... or all there is.


Basically, media can make one more astute, better-


informed, savvier or... target, dumb-down and enslave the 


mind. It can help one to become more enthusiastic about 


life, or, on the other hand, one can become frustrated, 


super cynical, dejected, troubled and discouraged.

 


The practice of having ‘experts’, anchormen, and 


celebrities providing us with easily digestible content that 


doesn’t require us to think critically and independently, 


gets us into the disempowering, brain-numbing habit of 


accepting and conforming to the directives of external 


‘higher’ authorities. This is one aspect of how social 


brainwashing and ‘dumbing down’ is achieved. There is 


also evidence that not only is the carefully devised content 


being used to manipulate and control the minds of the 


populace, but the technology is implicated as well.



“Man does not have the right to develop his own mind. 


This kind of liberal orientation has great appeal. We must 


electrically control the brain."



Media has the ability to encourage positive actions, 


positive demeanor, positive speech and practices or it can 


flood our minds with pools of negativity and a cynical and 


humdrum approach to life. 



Media has the power to enrich society for future


 generations or demolish, strip down and/or bankrupt 


social progress. 



We are all being affected either directly or indirectly by 


the messages being delivered through all media platforms, 


at any given time.


“Most people gaze neither into the past nor the future; they explore neither truth nor lies. They gaze at the television.”

~ Radiohead

While many people would like to think that television is 


just a cheap form of harmless news and entertainment, 


social scientists have long been aware of the fact that the 


media, and in particular television, are used as tools not 


just to subtly influence mass consciousness, but to 


manufacture individual mindsets that are malleable and 


compliant with the mainstream paradigm. 


The content shared on television is carefully designed by 


some of the best scientists in the world, using cutting edge 


knowledge of our psychological make-up, to ensure that 


the values and agendas of the elite are normalized and 


accepted as natural by the wider population.


“It’s becoming obvious to most that the media is nothing


 but a megaphone for the global elite to present biased


 news that’s designed to align the masses with their 


agenda.” 


~ James Morcan

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The American news media owes itself and its consumers a 


difficult look inward. Then, they must expeditiously... do 


all that they can to eradicate white supremacy from 


media practices, norms, and culture.