Mass media acts as a source of information,
education, entertainment and consumerism,
and it is through these functions that it is
likely to influence the viewer, listener,
and reader, etc.
Mass media has a profound impact
on our society. It can have positive
potentialities or it can become
Mass media, whether in written, spoken or
broadcast forms, has a significant impact
on the masses. It is comprised of a vast
array of outlets, i.e., television, radio,
newspapers, magazines, books,
advertisements, films, recorded music,
billboards, mobile phones, the internet
and social media platforms.
Mass media is able to saturate communities with
repetitive advertising (brand familiarity) which
enhances and establishes one's product and
According to many scientific studies, a person
must see or hear about a product nine times
before they feel inclined to use a product or
services. Repeating one's services and or
product helps customers to learn that the
product exists (brand awareness) and
repeated commercials have the ability to
embed information into the subconscious.
When you or your product becomes
something they need... you or your brand is
the first thing that pops in their heads.
When they purchase your product, and it is
what you said in your repetitive advertisement,
then you cement your credibility in.
Mass media has become an essential ingredient
in our society. It has the power to influence
individuals with products, moods, attitudes,
and a sense of what is important and needed.
Depending on the various types of people and
mediums used... mass media can be the force
behind products becoming credible, as well as
actors, singers and social elites becoming the
concept of celebrity or stars.
Mass media reaches, reflects, and creates the
culture. It is a significant force that has the ability
to attract more audience, give rise to controversial
issues, inspire fear and/or respect. Mass media
can be powerful and intense. It is capable of
influencing opinion and behavior.
In today's culture, mass media has become an
integral part of our everyday life, whether
written, broadcast, or spoken.
Television, radio, the Internet,
movies and advertising has easy
access to billions of people on
Mass media refers to media technologies
used to disseminate information to a wide
audience. The key function of mass media
is to communicate various messages through
television, movies, advertising, radio, the
internet, magazines, and newspapers.
A large portion of the population spends a
tremendous amount of time watching television,
listening to the radio, reading newspapers,
magazines or interacting with other forms of
The living room has been the
devil's playground for reaching
the unsuspecting masses and
broadcasting programming for
It's the place where most people spend hours,
daily, leisurely and submissively sitting in front
of the dominant force of television, channel surfing,
tuning in and out of programs and watching ads.
Most people spend an average of 4 hours, 38
minutes a day watching television programming.
*To broadcast is to scatter, sow, cast or send
out, to cause something to be known over a
considerable area or by many people.
The media is not only a source of knowledge and
information about what is happening in the world...
The global reach of television has the potential
to make a positive or negative impact on people's
A person's thoughts and actions
can be controlled by external
manipulation, brainwashing, coercive persuasion
and control, changing people's beliefs and
behaviors, malignant use of group dynamics,
and many others.
means to set, schedule or regulate.
Media can be used as a tool to
manipulate, brainwash, and
indoctrinate the vulnerable.
“Whoever controls the
media, controls the mind.”
has its advantages and, unfortunately...
it also has its destructive disadvantages.
If reporters are biased, the bias could very
likely influence which facts reporters
report and which facts are not reported.
On the other hand, verifiable facts can
also be, purposely, framed and
described in such a way that it can
totally misrepresent people and/or
The media and Hollywood are also tools for
dumbing people down for controlled obedience.
It has been said the brainwashed are easier to
Mark Twain said, "I never let school get in
the way of my education."
Since mass media has a vast influence on people
all over the world, brands use various platforms
to appeal to their leads and customers and pitch
Companies run an endless marathon to reach
success with the help of mass media. Brands use
either traditional or digital media to connect with
their target audience and build brand awareness.
Mass media can serve as a system of influences
that significantly disrupts an individual at their
very core, at the level of their identity (their
values, beliefs, preferences, decisions, behaviors,
relationships etc.) creating a new pseudo-identity
Mass media can become powerful enough to
take all our decisions away from us so that we
follow a strict set of behaviours. This, in turn,
can stop us from thinking for ourselves and makes
it easier for them to implant their own agenda.
Most unsuspecting viewers, readers and listeners
assume that the media is accurate and honest.
Mainstream media could possibly be the
fountainhead of fear, brainwashing and polarity
in our societies. Mass Media has a tendency of
persuading people by slanting stories and/or
siding with whatever serves the agendas of their
owners and/or controllers.
Mass media has the power and ability to portray
people and certain situations as righteous,
well-informed, and reasonable... while demonizing
others. They can broadcast to the masses slanderous
blatant or subliminal character assassinating remarks
about a person or group.
Information that does not serve them or their
systems is snubbed and dismissed while that
which supports their agenda is amplified and
repeated. This is how one can easily become
indoctrinated, brainwashed, conditioned,
coached, trained, persuaded and
In far too many instances, unsuspecting viewers,
readers and listeners are conditioned to believe
that whatever comes from the media is credible.
Many can easily be influenced with deceptive,
superficial and empty statements and/or reports
conveyed and/or presented as absolutes... when
much of it does not challenge one to think critically.
This is a very powerful dumbing down technique
to poison and control the minds of the masses.
It's easy to fool people. The real challenge is
convincing them they have been fooled.
Unfortunately, many viewers have become victims
to media programming. Many are oblivious and
don't realize what is happening in plain sight.
Slavemasters understood that their social control of the slaves could not be based solely on physical coercion. Knowledge was power, and virtually all slave codes established in the United States set restrictions making it illegal to teach slaves to read or write. The statute below, passed by the state of North Carolina in 1830—1831, was fairly typical.
AN ACT TO PREVENT ALL PERSONS FROM TEACHING SLAVES TO READ OR WRITE, THE USE OF FIGURES EXCEPTED
Whereas the teaching of slaves to read and write, has a tendency to excite dis-satisfaction in their minds, and to produce insurrection and rebellion, to the manifest injury of the citizens of this State:
Be it enacted by the General Assembly of the State of North Carolina, and it is hereby enacted by the authority of the same, That any free person, who shall hereafter teach, or attempt to teach, any slave within the State to read or write, the use of figures excepted, or shall give or sell to such slave or slaves any books or pamphlets, shall be liable to indictment in any court of record in this State having jurisdiction thereof, and upon conviction, shall, at the discretion of the court, if a white man or woman, be fined not less than one hundred dollars, nor more than two hundred dollars, or imprisoned; and if a free person of color, shall be fined, imprisoned, or whipped, at the discretion of the court, not exceeding thirty nine lashes, nor less than twenty lashes.
II. Be it further enacted, That if any slave shall hereafter teach, or attempt to teach, any other slave to read or write, the use of figures excepted, he or she may be carried before any justice of the peace, and on conviction thereof, shall be sentenced to receive thirty nine lashes on his or her bare back.
III. Be it further enacted, That the judges of the Superior Courts and the justices of the County Courts shall give this act in charge to the grand juries of their respective counties.
Source: "Act Passed by the General Assembly of the State of North Carolina at the Session of 1830—1831" (Raleigh: 1831).
History is not over. It is, instead, ours to make.
Thank you, Michael Albert
Satan’s art of war is to use all means
necessary to confuse us, suppress us,
weaken us, tear us down, condemn us,
accuse us, crush our spirit, lay heavy
burdens and strongholds on us, plant
seeds of negativity, steal our joy,
destroy our testimony and/or
ministry, kill the consciousness of
God’s people and eradicate, dismantle,
crush, wreck, shatter, sabotage, dumb
us down so that we are unable to
think, wipe out, and/or ruin any
evidence that glorifies and honors
Satan doesn't want to see God's
people move in power and victory.
The world is headed for a moral and cultural decline as
the mass media takes the helm and programs viewers,
listeners, and readers with the illusion of meaning.
Sad to say, many unsuspecting individuals take that
which they are exposed to as the gospel truth. The truth
is in the viewers face, so close they are not be able to focus
on it until it's too late. Individuals will not realize they
have become enslaved to the programming. The reality
media created will own them. Their minds will be bound
by the beliefs mass media established.
The mass media is tremendously
impactful. It carries a lot of
earthshaking weight in our culture! It
transmits messages from a multitude
of sources and provides information
and leisure entertainment to the
These messages promote not only
products, but ideas, ideals, moods,
images, attitudes and a sense of what
is and is not important.
The media has considerable influence
towards moral decadence. It is much
like a double edged sword which
means there are positives as well as
We all know and have witnessed that the
mass media can be very indiscriminate in
its programming. We all know that
pornography, crime, violence and many
other societal ills are, in far too many
Our souls are at stake!
We are in an invisible spiritual battle with a cruel enemy
who is crafty, cunning, rude, controlling, sly, subtle,
malicious, and dangerous. This is a real enemy who
prowls around seeking someone to devour. (1 Peter 5:8)
He is evil and will stop at nothing to gain new ground so
that he can profoundly influence the human sphere by
leading God's people astray.
The enemy wants to access our minds and hearts and get
a foothold in our affairs, and he only needs a pinhole
to slip through.
*He comes in many different disguises and has an arsenal
of evil schemes and strategies.
Satan's goal is to cause our downfall by unleashing doubt,
division, destruction, and doom in our lives, to name a
Satan may come to us in sheep's
clothing, but inwardly he is a ferocious
wolf. Sometimes he will even disguise
himself as a servant of righteousness,
twisting and trying to manipulate
When we know the real...
we will know what and who
There are positive and negative influences of mass media,
which we, as responsible members of our society, must
The Power of the Media
Withholding information, secrecy, keeping the populace
dumbed down and ignorant are weapons of oppression,
for some, but...thank God, truth and long-suffering are on
the side of the oppressed.
Media and communications, i.e., newspapers, magazines,
television, radio, the arts, etc., are 90% owned, produced
and controlled by 6 media giants. America's News Media
Companies are owned by 15 billionaires!
In a free and democratic society, with billlionaires owning
and controlling 90% of the media, could this undermine
Privately educated white men dominate the media. This
creates an elitist worldview in much of the media.
Is it possible for the privileged and predominantly
white, male, privately educated, who does not understand
nor can they accurately represent in the media, the
situations and choices faced by most people as they are
outside of their own life experiences.
Mass media with its intense stream of
data and conservative points of view
shapes our values and influences our
perception of the world.
Media conglomerates have
concentrated their control over what
we see, hear and read. Almost all
media comes from and is controlled
by 6 media giants.
Media controllers and owners shape what stories are
covered, they influence what is and isn't written and how
stories are written.
Few people would disagree that a free press (information)
is pivotal for a free and democratic society. In a free and
democratic society, one of the fundamental principles is
that people should be treated in a manner that is fair and
Is the power of the press being
concentrated in too few hands?
When referring to the mass media as a "group," it is to say
that newspapers, movie studios, television networks, radio
stations and "media conglomerates" are all a part of this
group of people and companies related to the collective
we call "the media." The media not only create messages,
but they create messages with embedded values. This, in
and of itself, can have pervasive consequences.
The media constructs a message, disseminates it into
society and targets specific people in order to achieve an
end result. The end result is ultimately meant to sell
viewers something; either a product, service or an
We live in a society which often programs the masses, via
radio, television, newspapers, magazines, etc., regarding
what is good, bad, ugly and perfect.
Satan uses broadcast media to dictate what people should
think and how people should think... when in reality...
society’s definition of good, bad, ugly and perfect is
no more than a grand illusion filled with secrecy and
ignorance that enslaves the mind, body and spirit.
Media can purposely prime, distort, and/or whitewash
stories and present to viewers, readers and listeners as
fact; although, stories can contain covert and overt
politically slanted material, provided under the pretense
that it is neutral.
Media's Responsibility to Our Society
Mocking and criticizing others usually occurs when the
irresponsible and insecure projects their own flaws onto
others. They go for the cheap shots. They're never
comfortable with secure people. For those who have low
self-esteem... mocking eases some of their emotional
turbulence and feelings of uselessness.
Media can set norms for readers, listeners and viewers by
choosing what is covered or discussed. In the end, the
consensus among observers is that media have some
effect, even if the effect is subtle. This raises the question
of how the media, even general newscasts, can affect
One of the ways is through framing: the creation of a
narrative, or context, for a news story. The news often
uses frames to place a story in a context so the reader
understands its importance or relevance. Yet, at the same
time, framing, sensationalizing and focusing on conflict
affects the way the reader, listener or viewer processes the
Framing can lead to political bias and influence voters.
It can also affect the way we see race, socioeconomic
status, or other generalizations.
The mass media has the ability to reach a large audience.
They are able to transmit information throughout many
different regions of the world simultaneously and can
present stories with all kinds of slants, i.e., through the
editing process, who they interview and what shots the
videographer takes. Writers and producers can present a
totally different story to the world, if they wish. It mainly
depends on the consciousness of the producer and the
moral principles of the station owners.
“Although not explicitly stated by the founding fathers,
but clearly explicated here, is that ultimately what the
media has today (and perhaps has always had) is power;
specifically, the power to inform, the power to persuade,
and the power to help steer the opinions of the masses on
topics ranging from perceptions of war, race and
perceptions of politicians.
Many stations are owned and/or monitored by white men
who are decidedly, naturally or even resentfully unable to
empathize. Many are not diverse, curious, critical thinkers,
justice-concerned, fair-minded or dedicated to telling the
truth. Public service and freedom of expression are not
necessarily their priorities. As a result, viewers end
up uninformed and/or misinformed.
Some media outlets are notorious for wielding their power
and influence! Many mainstream media outlets have
become amplification channels for evil with hidden bias'
that mislead and divide us.
We are often advised to avoid treating media outlets as
the 'gospel truth'... or all there is.
Basically, media can make one more astute, better-
informed, savvier or... target, dumb-down and enslave the
mind. It can help one to become more enthusiastic about
life, or, on the other hand, one can become frustrated,
super cynical, dejected, troubled and discouraged.
celebrities providing us with easily digestible content that
doesn’t require us to think critically and independently,
gets us into the disempowering, brain-numbing habit of
accepting and conforming to the directives of external
‘higher’ authorities. This is one aspect of how social
brainwashing and ‘dumbing down’ is achieved. There is
also evidence that not only is the carefully devised content
being used to manipulate and control the minds of the
populace, but the technology is implicated as well.
“Man does not have the right to develop his own mind.
This kind of liberal orientation has great appeal. We must
electrically control the brain."
Media has the ability to encourage positive actions,
positive demeanor, positive speech and practices or it can
flood our minds with pools of negativity and a cynical and
humdrum approach to life.
Media has the power to enrich society for future
generations or demolish, strip down and/or bankrupt
We are all being affected either directly or indirectly by
the messages being delivered through all media platforms,
at any given time.
“Most people gaze neither into the past nor the future; they explore neither truth nor lies. They gaze at the television.”
While many people would like to think that television is
just a cheap form of harmless news and entertainment,
social scientists have long been aware of the fact that the
media, and in particular television, are used as tools not
just to subtly influence mass consciousness, but to
manufacture individual mindsets that are malleable and
compliant with the mainstream paradigm.
The content shared on television is carefully designed by
some of the best scientists in the world, using cutting edge
knowledge of our psychological make-up, to ensure that
the values and agendas of the elite are normalized and
accepted as natural by the wider population.
“It’s becoming obvious to most that the media is nothing
but a megaphone for the global elite to present biased
news that’s designed to align the masses with their
~ James Morcan
The American news media owes itself and its consumers a
difficult look inward. Then, they must expeditiously... do
all that they can to eradicate white supremacy from
media practices, norms, and culture.
As we strive to become more
enlightened beings, we
seek God first
and eliminate everything that
tends to make the human mind
a dependent weakling.